{"product_id":"lace-mermaid-halter-wedding-dress","title":"Romantic Lace Mermaid Halter Sleeveless Illusion-Back Long Wedding Dress for Garden Ceremony","description":"\u003cp\u003e\u003cstrong\u003eHeowos\u003c\/strong\u003e lace mermaid wedding dress with a halter illusion neckline — fitted through the bodice, waist and hip, then released into a lace skirt that sweeps into a scalloped train. Made for brides who want lace, a defined silhouette and a back worth photographing.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Brides Choose This Heowos Mermaid Gown\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHalter illusion neckline.\u003c\/strong\u003e Botanical lace appliqué climbs from a sheer mesh halter into a soft centre-front plunge, framing the collarbone and lengthening the neckline in photos. Lace reads as lace — not bare mesh.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMermaid line that holds its shape.\u003c\/strong\u003e The bodice and hip stay close to the body, and the flare starts just below the hip, so the skirt moves when you walk and dance instead of dragging behind you.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAll-over corded lace with eyelash edging.\u003c\/strong\u003e Layered floral lace over sheer illusion mesh, finished with a fringed, scalloped hem that photographs as couture detail rather than plain fabric.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSleeveless, shoulder-baring cut.\u003c\/strong\u003e Keeps the neckline clean for statement earrings, a fine drop veil or a lace-edged fingertip veil.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt for the aisle.\u003c\/strong\u003e A long sweeping train opens into a wide lace fan for processional and back-of-dress portraits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Back: The Detail Your Guests Remember\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIllusion racerback.\u003c\/strong\u003e Sheer mesh straps meet in a narrow Y at the upper back, edged with lace motifs so the panel blends into the bodice instead of stopping abruptly at the shoulder blade.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCovered button placket.\u003c\/strong\u003e A continuous row of self-fabric buttons runs from the nape down the spine and past the waist seam, keeping the centre line unbroken when the train is spread for photos.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSheer back panel with lace placement.\u003c\/strong\u003e The illusion panel keeps the back light and airy, while the denser lace placement through the waist gives structure where the silhouette needs it.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLace godets and sweeping train.\u003c\/strong\u003e Panels of lace flare from the knee to the floor so the train fans into a scalloped edge, not a flat sheet of tulle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBustle-ready.\u003c\/strong\u003e The train can be hooked up for the reception — ask your seamstress to add a three-point bustle during alterations so the lace falls evenly at the back.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhere It Works\u003c\/h3\u003e\n\u003cp\u003eGarden and vineyard ceremonies, beach and destination elopements, country-house receptions and evening parties. The sleeveless lace construction also makes it a strong second-look dress for brides who change before dancing, and a considered choice for a mother-of-the-bride or bridal-party look in ivory.\u003c\/p\u003e\n\n\u003ch3\u003eFit Notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe mermaid fit is close through bust, waist and hip — measure all three and compare them against the size chart rather than ordering by your usual dress size.\u003c\/li\u003e\n  \u003cli\u003eIf you fall between two sizes, order to the larger measurement and take the gown in during alterations; lace appliqué gives a seamstress room to adjust seams without breaking the pattern.\u003c\/li\u003e\n  \u003cli\u003eAlterations are normal on a lined lace mermaid gown — allow two fittings in the final six weeks before the wedding.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Before and After the Wedding\u003c\/h3\u003e\n\u003cp\u003eSteam the lace from the inside on a low setting instead of pressing it directly, and store the gown on a padded hanger with the train looped, not folded sharp. Have it professionally cleaned within a few weeks of the wedding to lift floor and grass marks from the hem.\u003c\/p\u003e\n","brand":"Heowos Dress","offers":[{"title":"White \/ US2","offer_id":47719229849772,"sku":"LF00698","price":208.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US4","offer_id":47719229882540,"sku":"LF00698","price":208.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US6","offer_id":47719229915308,"sku":"LF00698","price":208.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US8","offer_id":47719229948076,"sku":"LF00698","price":208.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US10","offer_id":47719229980844,"sku":"LF00698","price":208.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US12","offer_id":47719230013612,"sku":"LF00698","price":208.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 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