{"product_id":"heowos-halter-open-back-mermaid-wedding-dress","title":"Elegant Ivory Mermaid Halter Sleeveless Open Back Long Wedding Dress","description":"\u003ch3\u003eElegant Ivory Halter Mermaid Wedding Dress with Deep Open Back \u0026amp; Button Train\u003c\/h3\u003e\n\u003cp\u003eMake a breathtaking entrance on your big day with this sleek ivory halter mermaid wedding dress from \u003cstrong\u003eHeowos\u003c\/strong\u003e. Designed for the modern bride who loves clean lines and a statement back, it pairs a figure-flattering silhouette with a luxe, handcrafted button train.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHalter Neckline with Keyhole Cutout:\u003c\/strong\u003e A high halter band frames the shoulders and neck, finished with a delicate vertical keyhole at the bust for subtle, sophisticated allure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFitted Mermaid Silhouette:\u003c\/strong\u003e Smooth matte crepe-like fabric skims the bodice, waist and hips before flaring into a graceful sweep train for a red-carpet, hourglass shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeveless \u0026amp; Bare Shoulders:\u003c\/strong\u003e Keep the look light, modern and effortless — perfect for beach, garden, courthouse or indoor ballroom weddings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStunning Deep Open Back:\u003c\/strong\u003e The true showstopper — a deep U-shaped open back with slim halter straps that tie neatly at the nape, revealing a long, graceful line down the spine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eButton-Covered Sweep Train:\u003c\/strong\u003e A continuous column of matching fabric-covered buttons cascades from the lower back all the way down the center of the train — a classic bridal detail that photographs beautifully from every angle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Matte Fabric:\u003c\/strong\u003e Fluid, drapey and comfortable, it moves elegantly as you walk down the aisle, exchange vows and dance all night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBack Detail You'll Notice in Every Wedding Photo\u003c\/h3\u003e\n\u003cp\u003eThe back is engineered for photography. Two slim halter straps meet and tie at the neck, flowing into a deep curve-flattering open back that ends at the hip line. From there, a precision row of covered buttons runs vertically down the center back and continues onto the sweeping chapel-length train. As you walk, the long train trails behind in a soft, romantic arc — creating the perfect moment for both front and back portraits. Style it with a low updo, small drop earrings and a simple veil to let the open back and button train take center stage.\u003c\/p\u003e\n","brand":"Heowos Dress","offers":[{"title":"White \/ US2","offer_id":47607694688428,"sku":"LF00356","price":128.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US4","offer_id":47607694721196,"sku":"LF00356","price":128.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US6","offer_id":47607694753964,"sku":"LF00356","price":128.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US8","offer_id":47607694786732,"sku":"LF00356","price":128.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US10","offer_id":47607694819500,"sku":"LF00356","price":128.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US12","offer_id":47607694852268,"sku":"LF00356","price":128.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 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